How to Stop Playing Small: Practical Mindset Strategies for Women Ready for More
- The Jan Brand

- Mar 12, 2025
- 13 min read
Let me ask you something. Is there a dream you have been carrying around for years but never fully chased? A version of your life that you can almost picture but cannot quite seem to reach? And if you look really honestly at what is stopping you, is it actually circumstances? Or is it something quieter and more internal than that?
For most people, the real barrier is not money, time, connections, or luck. It is a set of deeply held beliefs about who they are and what they deserve. And those beliefs are so familiar that they feel like facts.
They are not facts. They are stories. And stories can be rewritten.
This post is about how to do exactly that. No fluff, no toxic positivity, no pretending it is easy. Just the real, practical work of identifying what is holding you back and replacing it with something that actually serves the life you want to build.
WHAT LIMITING BELIEFS ACTUALLY ARE
Limiting beliefs are conclusions we have drawn about ourselves and the world, usually based on past experiences, things we were told growing up, or repeated patterns that made us believe something was true about us. They become the lens through which we interpret everything that happens, and they quietly shape every decision we make.
A child who struggles in school and is told they are not smart enough will often carry that belief into adulthood, filtering out evidence of their intelligence and amplifying every mistake as proof they were right about themselves all along. A woman who grew up in a household where money was always scarce will often carry a deep, unconscious belief that financial abundance is not available to her, no matter how hard she works or how much she wants it.
Dr. Joseph Murphy described the subconscious mind in a way that makes this so clear:
"Your subconscious mind is like a bed of soil that accepts any kind of seed, good or bad. Your thoughts are active and might be likened to seeds. Negative, destructive thoughts continue to work negatively in your subconscious mind, and in due time will come forth into outer experience."
— Dr. Joseph Murphy, The Power of Your Subconscious Mind
The beliefs that were planted in you by your experiences and environment have been quietly growing ever since. The good news is that the same subconscious mind that accepted those old seeds will accept new ones. That is the entire foundation of this work.
Research published in Frontiers in Psychology found that unconscious limiting beliefs were among the strongest predictors of goal failure, even in highly motivated people who were taking consistent action. You can be working incredibly hard toward something and still be unconsciously undermining yourself if the belief underneath the effort says it is not really possible for you.
That is why awareness is where everything starts.
STEP 1: DEVELOP SELF-AWARENESS
You cannot change what you cannot see. And most limiting beliefs operate below conscious awareness, which is exactly why they are so persistent and so sneaky. The first real step is learning to notice them.
Eckhart Tolle writes about the importance of becoming the observer of your own mind:
"The beginning of freedom is the realization that you are not the thinker. The moment you start watching the thinker, a higher level of consciousness becomes activated."
— Eckhart Tolle, The Power of Now
This is the shift from being inside your thoughts to watching them from a small distance. Not judging them, not fighting them, just noticing them. That noticing is where your power begins.
Three practical ways to build self-awareness:
Journaling. Spend ten minutes each day writing freely about your thoughts, feelings, and experiences. Do not edit yourself. Just write. Over time you will start to see patterns: the recurring self-criticisms, the consistent "I can't" thoughts, the specific areas of your life where doubt keeps showing up. A study published in Advances in Psychiatric Treatment found that regular expressive writing significantly reduces psychological distress and helps people process difficult emotions and beliefs more effectively.
Mindfulness practice. Research from the University of Massachusetts found that just ten minutes of daily mindfulness practice can reduce stress levels by up to 30% and significantly improve self-awareness and emotional regulation. Meditation creates space between stimulus and response, which is exactly the space where you can catch a limiting belief in action before it automatically shapes your behavior.
Ask people you trust. Sometimes the people closest to us can see our strengths and patterns more clearly than we can. Invite honest feedback from a friend, mentor, or coach who genuinely has your best interests at heart. They might reflect back a strength you have been discounting, or a pattern you have not been able to see yourself.
STEP 2: IDENTIFY YOUR SPECIFIC LIMITING BELIEFS
Once you have built some self-awareness, you can start getting specific about which beliefs are actually running the show. This is worth doing carefully because vague awareness is not enough. You need to name the specific story.
Ask yourself these questions honestly and write down whatever comes up:
What dreams or goals have I been afraid to chase, and what do I tell myself about why?
When I think about what I really want, what doubts immediately follow the excitement?
What do I believe about people like me and what is possible for them?
Where in my life do I consistently hold back, play small, or talk myself out of things?
What would I do if I genuinely believed I could not fail?
The answers to those questions will start revealing your limiting beliefs by name. Not "I have some doubts" but "I believe I am not smart enough to run a business" or "I believe money is always going to be a struggle for me" or "I believe I am not the kind of person who gets to have a life like that."
Once you have a specific belief named, you have something to work with.
Neville Goddard was unequivocal about where these stories come from and what to do about them:
"You are already that which you want to be, and your refusal to believe this is the only reason you do not see it."
— Neville Goddard, The Power of Awareness
The belief that you are not already capable, worthy, and ready is the only real barrier. Everything else is logistics.
STEP 3: CHALLENGE AND REWRITE THE BELIEF
Finding a limiting belief is the first step. Dismantling it is the ongoing work. Here are the most effective tools for doing that.
Reframe the thought. For every limiting belief, there is an alternative interpretation that is equally valid and far more useful. Instead of "I am not smart enough to start a business," try "I do not have all the knowledge yet, and I am capable of learning what I need." Instead of "I always struggle with money," try "My relationship with money is changing and I am building new habits around it." The reframe does not have to feel completely true yet. It just needs to feel possible. Possible is enough to start.
Targeted affirmations. Affirmations work best when they are written specifically to counter a known belief. If your limiting belief is "I am not worthy of success," your affirmation is "I am worthy of everything I desire and I am becoming more confident in that truth every day." Research published in Social Cognitive and Affective Neuroscience found that self-affirmation activates the brain's reward systems and reduces the psychological threat response, making it genuinely easier to absorb new beliefs.
Say your affirmations daily, especially in the morning when your mind is fresh and before bed when your subconscious is most receptive. Say them slowly, out loud, and with as much genuine feeling as you can bring. Dr. Joseph Murphy wrote that it is the feeling behind the words that programs the subconscious, not just the repetition.
Visualize yourself on the other side. Spend a few minutes each day vividly imagining yourself as the person who no longer holds this belief. What does she do? How does she carry herself? How does she respond to challenges? How does she feel? The more real and detailed you make this visualization, the more your nervous system begins to accept it as a familiar state. Research in neuropsychology consistently shows that mental rehearsal activates the same neural pathways as actual experience, which means vivid visualization of a new belief literally begins to rewire the brain.
Release the fear directly. This is a practice I return to regularly. Set aside a few quiet minutes and close your eyes. Let yourself feel into the fear or the limiting belief without fighting it. Then visualize it as a physical object. You are placing it in a box and closing the lid. You are releasing it into water and watching it float away. You are handing it over and letting it dissolve. Whatever imagery feels true for you. Breathe slowly as you do this. Some people also find it powerful to write the fear down on paper and then safely burn or destroy it as a physical act of letting go. The ritual matters less than the genuine intention behind it.
STEP 4: TAKE ACTION BEFORE YOU FEEL READY
Here is something most personal development content does not tell you clearly enough: you are not going to feel completely free of your limiting beliefs before you start taking action. The action and the belief shift happen together, not in sequence.
Waiting until you feel ready is one of the most effective ways to never begin.
Set small, specific goals that stretch you slightly beyond your current comfort zone. If public speaking terrifies you, do not sign up for a keynote. Speak up in one meeting. Share one opinion you have been holding back. Then build from there. Research on goal achievement consistently shows that breaking larger goals into smaller, achievable steps dramatically increases follow-through and builds the self-efficacy that eventually makes the bigger steps possible.
Research published in the American Journal of Psychology found that people with strong social support networks were up to 25% more likely to achieve their goals than those working in isolation. Seek out people who are building things, growing, and thinking expansively. Their energy is contagious and their example makes what you want feel more real and attainable.
Reframe your relationship with failure. Every person who has built something meaningful has a collection of failures behind them. Failure is not evidence that you cannot do something. It is evidence that you are trying and that you are in the process of learning what works. Amazon, one of the most successful companies in the world, built its culture explicitly around experimentation and learning from what did not work. Every mistake you make is data, not verdict.
STEP 5: BUILD THE RESILIENCE TO KEEP GOING
Overcoming limiting beliefs is not a one-time event. It is an ongoing practice. Life will keep presenting situations that trigger old patterns, especially when you are growing into something new. Resilience is what allows you to meet those moments without being derailed by them.
Cultivate a growth mindset. Carol Dweck's landmark research at Stanford University found that people who believe their abilities can be developed through effort and learning, what she calls a growth mindset, achieve significantly more than those who see their qualities as fixed. Specifically, her studies showed that students with a growth mindset outperformed those with a fixed mindset by up to 30% in academic settings, with similar patterns appearing in professional and personal contexts. The belief that you can grow is itself a form of growth.
Practice gratitude consistently. Research by Dr. Robert Emmons at UC Davis found that people who practiced daily gratitude experienced up to a 25% improvement in overall wellbeing, were more optimistic about the future, and had significantly higher levels of resilience in the face of challenges. Gratitude does not mean pretending things are perfect. It means deliberately training your attention toward what is working, what you have, and what is possible, which shifts your dominant emotional state from scarcity to abundance.
Eckhart Tolle speaks to this kind of presence as the foundation of genuine resilience:
"Accept the present moment as if you had chosen it. Always work with it, not against it."
— Eckhart Tolle, A New Earth
Acceptance is not resignation. It is the refusal to waste energy fighting what already is, so that all of your energy can go toward creating what comes next.
Be patient with yourself. Changing beliefs that have been with you for decades takes time. You will have days when the old voice gets loud again. That does not mean you have failed. It means you are human and you are doing the hard, real work. Come back to the practice. Keep going. Every time you return, you are proving to yourself that you are someone who does not give up on her own growth.
WANT TO GO DEEPER?
📖 How to Speed Up Your Manifestations — The real reasons things are taking longer than they should and what to do about it.
📖 Why Do We Complicate the Manifestation Process? — A simple breakdown of why less is more when it comes to manifesting.
📖 Can Your Thoughts Really Become Reality? — The science and philosophy behind how your thinking shapes your life.
📖 How to Use Affirmations for Manifestation — Everything you need to know to make affirmations actually work.
📖 Beginner's Guide to Meditation for Manifestation — How to start a meditation practice even if you've never done it before.
📖 Are You Really Living or Just Existing? — How to move from survival mode into a life that actually feels good.
THE TRUTH ABOUT YOUR POTENTIAL
Here is what I want you to take away from all of this. The ceiling you have been bumping up against is not made of circumstances or luck or other people's decisions. It is made of belief. And belief is changeable.
You do not have to have it all figured out to begin. You do not have to feel completely confident before you take the first step. You do not have to have eliminated every limiting belief before you start creating real change. You just have to be willing to look honestly at the stories you have been telling yourself, and to start, one day at a time, telling a different one.
Dr. Joseph Murphy put it in a way that I think about often:
"Change your thoughts and you change your destiny."
— Dr. Joseph Murphy, The Power of Your Subconscious Mind
Not your circumstances first. Not your luck first. Your thoughts first. And your thoughts are within your reach right now, today, in this moment.
That is where your unlimited potential lives. Not in some future version of your life. Right here, in the choice you make about what to believe about yourself today.
KEEP GOING
📖 10 Daily Habits That Boost Your Manifestation Journey — Small everyday shifts that add up to big change.
📖 Unleashing the Power of Attraction: Manifesting Abundance — A deeper look at how to call in abundance across every area of your life.
📖 How to Attract Financial Abundance with LOA Techniques — Practical steps to apply the law of attraction specifically to money.
📖 Is the Manifestation Trend Overrated or Worth the Effort? — A real look at whether this actually works and what the research says.
📖 What Is the Most Important Step When Manifesting? — Cut through the noise and focus on the one thing that matters most.
📖 Are You Feeling Lucky Today? — How to tap into a luck mindset and start noticing the opportunities already around you.
FREQUENTLY ASKED QUESTIONS
How do I know if a belief is truly limiting me or if it is just being realistic?
This is a great question and the honest answer is that the line can be blurry. A useful test is to ask yourself whether the belief is about your current skills and knowledge, which can be built, or about your fundamental worth and potential, which are not negotiable. "I do not yet know how to run a business" is a realistic assessment of current knowledge. "I am not the kind of person who succeeds in business" is a limiting belief. The first points toward learning. The second closes the door entirely. Pay attention to which one you are actually telling yourself.
How long does it take to change a limiting belief?
It depends on how long the belief has been with you, how often you are doing the work to shift it, and how much evidence you are accumulating in your daily life that contradicts it. Some beliefs shift relatively quickly with consistent affirmation and visualization practice. Others are deeply entrenched and require more sustained work over months. The most important thing is to not measure progress by how quickly the belief disappears but by how much less power it has over your choices. That reduction in power is the real shift happening.
What if I try affirmations and they feel completely fake?
That is actually useful information. It means the gap between the affirmation and your current belief is too wide. Instead of "I am wildly successful and wealthy," try "I am becoming someone who creates financial abundance" or "I am open to success flowing into my life." These bridging affirmations feel more believable from where you are now and can serve as stepping stones toward the bigger belief. The feeling of authenticity is what programs the subconscious, so start where you can genuinely feel it rather than where you think you should be.
Can limiting beliefs come back after I have worked through them?
Yes, and that is completely normal. Old patterns resurface, especially during periods of growth, change, or stress. A challenging situation can trigger a limiting belief you thought you had resolved. This does not mean you are back to square one. It means the belief still has some charge left and is showing you there is more to clear. Treat each recurrence as information rather than failure, and use your tools, journaling, meditation, affirmations, reframing, to work through it again. Each time you do, it loses more of its grip.
Is it possible to have limiting beliefs that I am not even aware of?
Absolutely, and in fact this is the norm rather than the exception. Most of our deepest limiting beliefs operate below conscious awareness, which is exactly why they are so persistent. They feel like reality rather than belief because we have never examined them. Journaling, mindfulness practice, and the meditation technique described in this post are all specifically designed to surface beliefs that are running in the background. Working with a coach or therapist can also be extremely effective for uncovering unconscious patterns that are harder to see from the inside.
What is the most important first step if I want to start this work today?
Pick up a journal and answer this one question honestly: "What do I really want, and what do I believe is standing between me and having it?" Write without censoring yourself. Let whatever comes up come up. What surfaces in that writing is your starting point. You do not need a perfect plan or a complete understanding of all the techniques. You just need to begin looking honestly at the stories you have been telling yourself. That honesty is where every real transformation starts.
How is this different from just positive thinking?
Positive thinking is surface-level, repeating encouraging thoughts without necessarily examining or changing the deeper beliefs underneath. What this post describes goes much further. It is about identifying specific unconscious beliefs, understanding where they came from, directly challenging and replacing them through targeted practices, and taking action that builds new evidence and new self-concept over time. Positive thinking is one ingredient. This is the whole recipe.
Note: Studies referenced are cited for general context and are not intended as medical, financial, or psychological advice. Always consult appropriate professionals for personal concerns.





Comments